CRM - Customer Relationship Management

Within the Information Technology (IT) world, the term CRM stands for customer relationship management. In defining what this term means, however, that provided by Webopedia (n.d.) seems best:

"CRM entails all aspects of interaction a company has with its customer, whether it be sales or service related."

Perhaps a better way to state this from the perspective of Design COMP's customers would be this, "Web application software designed to connect organizations ongoing strategies to consumer-buying behaviors and to personalize their online experience."

by Irene M. Kraus licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
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